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"Graphic design is a language, not a message." -Tibor Kalman |
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Official Interactive Marketing Units
The IAB's new wave of voluntary guidelines includes seven new Interactive Marketing Unit (IMU) ad formats; two vertical units and five large rectangular units. The new voluntary guidelines join the roster of recommended guidelines that the IAB already has in place. These units are currently being introduced by Web publishers and are designed to enable marketers to utilize greater interactivity as well as expand the creativity in their online messaging. The IAB's Ad Unit Task Force will meet on a bi-annual basis to examine the effectiveness of existing ad units; review proposed new ad units; and issue updated voluntary guidelines as appropriate.
Rectangles and Pop-Ups
300x250, 250x250, 240x400, 336x280, 180x150
Banners and Buttons
468x60, 234x60, 88x31, 120x90, 120x60, 120x240, 125x125, 728x90
Skyscrapers
160x600, 120x600, 300x600
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Rectangles and Pop-Ups
300 x 250 - (Medium Rectangle)
250 x 250 - (Square Pop-Up)
240 x 400 - (Vertical Rectangle)
336 x 280 - (Large Rectangle)
180 x 150 - (Rectangle)
Banners and Buttons
468 x 60 - (Full Banner)
234 x 60 - (Half Banner)
88 x 31 - (Micro Bar)
120 x 90 - (Button 1)
120 x 60 - (Button 2)
120 x 240 - (Vertical Banner)
125 x 125 - (Square Button)
728 x 90 - (Leaderboard)
Skyscrapers
160 x 600 - (Wide Skyscraper)
120 x 600 - (Skyscraper)
300 x 600 - (Half Page Ad)
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