Mark Bazer sell sheet

Sell sheet for TMS salespeople to sell the Mark Bazer column to newspapers. Mark Bazer writes a fresh and funny humor column. This sheet talks about how newspapers have a generations-old tradition of thoughtful humorists. I designed this sheet to have a retro-cool poster style look.

With this sheet, I originally did a lot of photoshop work to create an aged look. But while routing, many people commented on how they thought that something was wrong with the printer. Perhaps my photoshop work was too good! Despite putting in all the effort with the photoshop work, I realized that it's what really makes the end product work for the users. So I took out the aged photoshop look (see an example below).

I also included the original design options from the beginning of the project (see "Options" below).

Client:
Tribune Media Services: News & Features department

Fonts:
ITC Franklin Gothic (found it very efficient to create the aged poster look)


Front:


Back:


Photoshop brush work mentioned in above paragraph:


Options: