Scrabblegrams ad
A new puzzle syndicated in newspapers picking up from popular board game, Scrabble.
I picked up the look from the Deluxe Scrabble box. However, I didn't have the source files from that, so I recreated the aged look using an old painting of mine and some photoshop magic.
Having the dark background helps make the puzzle pop out. But the slight coloring on the puzzle brings it back within the layout, so it doesn't look to stuck on and forced. The Scrabble branding so essential to selling this feature, so the Scrabble logo is featured prominently at the top screened back behind the headline.
I'm glad I didn't make all the text white or all of it black. The variety between black and white text keeps variety on the page.
Client:
Tribune Media Services: News & Features department
Fonts:
Bellevue and ITC Garamond (two classic fonts that go nicely for the classic board game)