Dear Pharmacist sell sheet

The Dear Pharmacist column gives a weekly dose of pharmaceutical, herbal and nutritional advice. The design of this sheet has a pharmaceutical quality, yet it also brings in the soothing, calm, down-to-earth feeling that Suzy Cohen brings to her column. Examples of natural remedies and prescription drugs are sprinkled throughout the piece. The line graphics bring a precision and clerical feeling, and contrasting that is the soft photoshop blending of images.

Client:
Tribune Media Services: News & Features department

Fonts:
Adobe Jenson and Myriad (Adobe Jenson has some great classic swooshes, as seen in the "RPh" that give this design a sophistication. Myriad brings a contemporary feel to complement the natural feel of Jenson.)


Front:


Back: