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| mary jane martin: Have fun shopping at Walgreens! ... mary jane martin: Walgreens has nice displays and often causes me to buy more ... mary jane martin: Shopping at Walgreen's is an enjoyable experience. It doesn't matter what ... john webb: the walgreen store in northlake il. is a very friendly place ... Freya: Why can you not make your one joke ... Drew: Sláinte (slán-jah)
It's an Irish toast. Means "to your health," basically. ... Carolyn Seaborn: WE love walgreen because they have just about everything that you ... Carol Mailho: I enjoy Walgreen's especially due to a young lady by the ... cindy: i like dunkin donuts coffee
... HI: (__-){ Whale!
... 50 most recent comments |
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United States, Illinois, Chicago, Lincoln Square, English, , Matt, Male, 26-30, Christian, Art.
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The blog filled with creative thoughts |
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Truckers: Honest, Dependable, Safe & Hard Working
(A continuing analysis of advertisements that appear in " The Trucker" newspaper.)
The text in the ripped part of the ad reads "WANTED: Honest, Dependable, Safe & Hard Working*" Raawr! Yeah! Right on! This ad definitely appeals to the machismo of truckers. Everything in this photo shows power:
--The dude is wearing a sleeveless shirt
--Arms folded showing off his tough forearms
--Proud to have a farmers tan
--Good ol' American jeans
--Legs spread far apart for a strong stance.
--Big rig wheels showing power
--The subtle keys hanging off his belt showing he has the access
--Big belt buckle
--They even kept the top of his head to show that he has a full head of hair. (would a truckers hat be too obvious?)
The elements of the design even point to strength:
--Bold arrows showing how much money you make
--Tough guy logo
--No nonsense fonts with courier. Don't even bother with any pansy fonts. Just pure true blue courier
But then the ad falls apart at the end with "For your comfort we offer" What! Comfort! That's not tough!
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Truckers don't blow smoke
(A continuing analysis of advertisements that appear in " The Trucker" newspaper.)
Don't pull any punches with me, BOY. I don't want no lies. I don't want no gimmicks. I don't want me none exaggerations.
As if that wasn't enough for the headline, let's toss a "We don't blow smoke" headline surrounded by three--wait, no--make it FOUR bursts. All this ad needs now is a slab of deep fried ribs. | |
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Truckers have the smartest kids
(A continuing analysis of advertisements that appear in " The Trucker" newspaper.)
 
I love how this trucker ad depicts this child speaking in such advanced english. Then again, little Ella gets her person voice mixed up as she starts to talk about how she provides truckers "TOP, TOP PAY." Little Ella is running quite a trucker business there for her grandpa.
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Daddy, please come home
(A continuing analysis of advertisements that appear in " The Trucker" newspaper.)
Daddy, please come home.
Daddy, please come home.
Daddy, please come home.
Talk about playing the softie angle in truckers. It's a very hard life for truckers to be on the road away from their families for so long. Here we have an ad that totally plays on the family angle--to the extreme. Even the headline touches home with how truckers feel left out from their kids.
Now I say, "AAAAAAAAAGGG! STOP THE GUILT." *runs away*
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Man's best friend; Trucker's best company
(A continuing analysis of advertisements that appear in " The Trucker" newspaper.)
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Do some truckers actually have a dog on board their rig? This pup sure looks sad. Maybe his driver wouldn't make a potty stop and he pooped in back.
Actually it's probably the advertiser playing at the emotional strings of the trucker. "Awww sad doggie." But does that really convince drivers to join their company? Oh wait, I'm sure the bullets as cute dog bones will get truckers to sign up by the dozens. No no. It's gotta be the burst in the lower left saying "No Canada." While we're at it, can we take Florida off the list?
But PLEASE join Davis Transport Inc, so we can make this a happy dog.
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Trucker ads: Tough truckers drink milk
A new feature on spudart.org:
Trucker Tuesdays
Every tuesday on spudart.org will feature advertisements that appear in the semi-monthly "The Trucker" national newspaper. This publication is for the truckload freight industry and it contains many advertisements trying to get truckers to join different trucking operations.
This series will take a look at the methods used to attract your regular joe trucker through stereotypes, Americana pride, family, and just pure truckin balls.
First in this series features a stereotype trucker in a wife beater shirt, a handlebar mustache, a strong dosage of hair on his forearms, and a carton of milk.
Milk?
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That's right, milk. It's nice how Transcraft balances the macho conception of truckers with the softie guy inside. Now when he goes to drink that milk, he's gonna get one momma sized milk mustache!
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If you'd like to get updates on the trucker series via email, just go to the spudart subscription page at: http://www.spudart.org/blogs/mailinglists/subscribe.php |
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