Here are my notes from the
Society of News Design meetup on May 16, 2009. (Pictured above is Theresa Carter, Audarshia Townsend, Whet Moser, Brad Flora, and Jeff Daugherty on the Social Media Roundtable)
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Matt Mansfield (president of SND)
Rev. 2.0 and the road ahead
Long traditional narrative not popular anymore.
Need to get things more like data manipulation on everyblock.com
But "Story forms are important as ever before"
Context matters: as people get more mobile where they are is more important.
Audience experiences count as much as content loyality they have with you.
30% of traffic on news sites comes through the homepage.
Homepage like USAToday.com is good. Short headlines. Focused main story. But the page is suuuuuuuuper long.
A more brief design is better, like the mockup at http://www.brasstacksdesign.com/wilson/index.htm
Print design is about control. Web design is about behavior. (
photo)
TO DO:
• Visit
revenuetwopointzero.com
• Visit
twitter.com/rev2oh
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Jonathon Berlin (Chicago Tribune Subject Associate Editor, Arts & Graphics)
Remaking the Chicago Tribune
TO DO:
• Visit
themash.com
• Look up open records help desk on Chicagotribune.com
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Colonel Tribune
Social Media Roundtable hosted by Daniel Honigman (
photo)
Jeff Daugherty
@chitowndaily
Brad Flora
@bradflora
Whet Moser
@whet
Audarshia Townsend
@audarshia
Theresa Carter
@thelocaltourist
Regarding writing policies: "Are you more worried about being sued or more worried about being relevant." --Jeff Daugherty
Jeff Daugherty says that age of new innovative aggregation is over. Then in response to that Brad Flora (Mr. Aggregator of windycitizen.com) says he would love more local niche sites :) yes!
Brad Flora says its hard to get local advertisers to buy ads in newsletters rather than website. [SIDE THOUGHT: Perhaps ad buyers need to be at events like this, so they can be educated of the value.]
TO DO:
• Visit twitter accounts of people on panel.
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Adrian Holovaty
Everyblock
News is anything that's new. New-s. Even yelp reviews are news.
Everyblock's grant runs out in about 40 days. They are looking for investment or acquisition to keep running.
Listening to Adrian Holovaty of everyblock.com makes me wonder if I can get blogs can submit their local content to his site.
TO DO:
• Check out everyblock crimes on a route
• Check out wrecking demolitions on everyblock.com
• Subscribe to Lawrence Avenue live feed
• Download Everyblock iphone app
• Look up coupons on everyblock
• Email everyblock asking about geo standards for blog posts
• Visit
chicagotribune.com/block
• Visit
suntimes.com/yourblock
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Jim Coudal
Coudal Partners
Instead of reporting to clients, they make clients.
Coudal says their website
coudal.com is good indicator if they will get along with a client. If the client says they saw their site and didn't quite get it, then chances are they probably won't get along. [i find that to be true as well]
There is no portfolio on their site. Coudal quotes Kevin, "If I'm at the bar with a girl, I don't talk about my previous girlfriends."
Runs ad network called "the deck."
There are three seats in advertising. Reader. Publisher. Advertiser. Online screwed ads up, because they left out the reader. They put in all these garbage ads all over without taking concern if the reader would enjoy these ads. So the Deck was born.
The Deck runs only one ad per page. The Deck has only 40 premium design/creative sites. They only have so many spots for ads. Ads are prescreened for quality and relevance. They only serve ads readers would like.
No demographics. No ad reporting. No CPM. No dashboard for publisher. No dashboard for advertiser. When they add a new publisher a starting payment is negotiated. Then three months later they look and renegotiate. That's it. There's no other change to the price. It doesn't matter after that how much traffic the site sends. The publisher gets paid one flat rate.
Advertisers pay one flat insertion rate. $7200 for one slot.
Renewal rate for publishers is 75%.
TO DO:
• Look at layer tennis from Coudal Partners
• Check Twitterific iphone app (Coudal loves it)
• Visit
decknetwork.net
• Visit
fffound.com
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Bill Adee & Tracy Schmidt
Meet Chicago Now
Chicagotribune.com gets 100 million page views a month. 10 million unique visitors a month.
(Bill80 corrected me in his
tweet.)
40% of their audience is Chicago. Their advertisers want more of their audience to be from Chicago--creating the need for chicagonow.com. It's for chicago eyeballs. 80 local bloggers will be part of it. Right now there are 30 to 40 bloggers.
Mockup of Chicago Now. (
http://yfrog.com/14fxjj)