you could see it if it was clear, like 7up.

Here's the real kicker:

Have you ever actually sat down to read t he 'Contest Rules'?... Usually most of these soda companies will say "No purchase necessary in order to win." So if the winning announcement is under the cap or inside the lable, how else are you going to know you've won UNLESS YOU PURCHASE THE ITEM? I don't think the Walmart employees would like you too much if they bust you on the drink isle uncapping the sodas and ripping the lables off just b/c the soda company said "no purchase necessary"...

ha! that's funny. actually, the "no purchase necesssary" is accomplished by how the soda companies offer you a chance to get a cap in the mail by sending a self address stamped enveloped. However, I don't know how many people do this, because that would cost ya 74 cents--almost the cost of the soda to begin with.

EXACTLY! So in all reality, there is no such thing as 'no purchase necessary' when it comes to these soda contests... Either you purchase the soad and see if you've won, or mail off for a 'free' entry. But if you're mailing off, you're still havng to PURCHASE the stamp!

*False advertisement if you ask me....