Leatrice's Lesson: Part 1 of 4: Looking at color differently

Every Monday for the next four weeks, we'll have a new feature called Leatrice's Lessons. Leatrice Eiseman is the executive director of the Pantone Institute. Here's some things she mentioned while giving a talk for a breakfast given by Unisource and International Paper on November 17, 2004

White:
A color not just of purity, but brilliant

Brown:
Not just earthy, but rich and robust, because younger generation associates it with coffee.

Blues:
Not all blues are tranquil. Bright blues: Almost as exciting as red.

Purple:
Purple is a color that can be easily misused. Depending on how it sways over to a reddish-purple or a bluish-purple can have different meanings. Reddish-purple is more sensual. While blueish-purple is more spiritual.

Orange:
Orange used to say cheap, but it's still a hot color. It's quirky and an attention grabber. Apple helped to bring orange into industrial design with the orange ibook. Orange will continue to be hot. It will not be going away for some time. So if you are afraid to use orange in something for the fear of it becoming out of style, you may relax.

Yellow:
Yellow is the new orange.
ï Yellow hasn't been a hot color in a long time
ï Yellow rooms do not make people crazy. Yellow is good for interiors. Good for dark winter days--physically it says sunshine.

Hot Pink:
Hot Pink, Shocking Pink gives same message as red--sensual. Hot pink is becoming a more unisex color.

wow, someone took some very good notes from a Leatrice Lesson a couple years ago. Many of the points are the same.

Source: 11/17/2004 talk by Pantone Insitute Director Leatrice Eiseman at a Unisource/International Paper breakfast