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UPS Brown

UPS has those commercials, "What Brown Can Do For You" trying to make "brown" and "UPS" synonymous. However, a google search for "brown" only lists a UPS reference until result #566! haha. in your face UPS. Brown is so not your color.


Posted by: spudart on Feb 15, 05 | 9:04 am | Profile
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The UPS result for brown on google is the Brown Cafe at: http://browncafe.com/ups.shtml
It's quite funny that they offer video poker on the site for their employees. http://browncafe.com/poker/index.shtml

Posted by: spudart on Feb 15, 05 | 9:14 am


i think it is an interesting marketing move. i mean, brown is not really used much as an identifying branding tool. usually companies go with more conventional color schemes, like blue or orange or red or green. brown IS a color to uniquely define UPS. who else uses brown in their branding? even coffee companies use non-brown colors [starbucks: green, caribou: light blue, seattle's best: red].

Posted by: laura on Feb 16, 05 | 10:40 am


i like brownies with powdered sugar, no nuts.

Posted by: unlikelymoose on Feb 16, 05 | 3:55 pm


sheesh, the new commercials have been running less than a year. takes a while to build brand awareness.

Posted by: Astro on Feb 22, 05 | 11:19 am


I like brownies with powdered sugar, no nuts too. Sometimes I like chocolate chips in my brownies, but I don't like it when they sink to the bottom

Posted by: Tom on Feb 22, 05 | 12:46 pm


no nuts in brownies! too distracting! however, i have made brownies with a cheesecake filling that was quite delicious.

Posted by: laura on Feb 22, 05 | 1:31 pm


UPS deliverypeople should always deliver free brownies with every package. THEN, UPS would be better know as "brown". (Then again, I'd say anything to get a free brownie.)

Posted by: unlikelymoose on Feb 22, 05 | 2:53 pm


maybe they would deliver "magic" brownies, with a special ingredient. then people would suddenly not care if their delivery was late.

Posted by: laura on Feb 22, 05 | 4:53 pm


I would appreciate just getting any brownie. Magic or not.

Posted by: spudart on Feb 23, 05 | 12:16 am


That's funny, I just got some "Magic Brownies" in the mail yesterday from a friend for my birthday. They are from Zingerman's in Ann Arbor http://www.zingermansbakehouse.com

I don't think they are the "magic" brownies you guys are talking about. The only ingredients listed are sugar, eggs, flour, chocolate, butter, walnuts [!] vanilla, baking powder and salt.

Yes, unfortunately they have walnuts in them. But I still appreciate the gesture.

Posted by: Tom on Feb 23, 05 | 5:50 am


Just trying to check on a package that was sent.

Posted by: Karen Hanor on Oct 18, 05 | 5:39 am


Karen, you'll want to check http://www.ups.com

Posted by: spudart on Oct 18, 05 | 8:02 am


They probably decided on Brown because they aren't worth sh*t. I've never had a problem with DHL. Like EVER. But 5 out of 6 times that someone has shipped something to me via UPS it's gotten screwed up.

Posted by: martini mambo on Feb 09, 06 | 2:12 pm


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Hi. I'm Matt Maldre. Every single weekday my blog on spudart.org has a new post with an original idea or discovery. Be sure to stop by daily to see what's happening.



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