Ronald McDonald playing soccer and skateboarding

AP says, "This photo released by McDonald's Corp. show a new, slimmer and sportier Ronald McDonald, the latest evidence the fast-food chain isn't clowning around about its image. A TV commercial making its debut Friday, June 10, 2005, will show the famous clown skateboarding and playing soccer."
It seems odd that Ronald McDonald is not doing clown things. He's a clown, not a super sports star. Shouldn't he be juggling or tripping over things?