Daddy, please come home

(A continuing analysis of advertisements that appear in "The Trucker" newspaper.)

Daddy, please come home. Daddy, please come home. Daddy, please come home. Talk about playing the softie angle in truckers. It's a very hard life for truckers to be on the road away from their families for so long. Here we have an ad that totally plays on the family angle--to the extreme. Even the headline touches home with how truckers feel left out from their kids. Now I say, "AAAAAAAAAGGG! STOP THE GUILT." *runs away*