Looks like BlG to me (that's an L in the middle).
To me it looks like someone with a huge ego made this logo; like they're slapping a BIG DICK in my face. It comes off as pretentious.
Looks like BIG to me. There are other fonts where the G could look more like an O. It doesn't help that the negative space in the B and the O (as in B.O. as in Wow Does This Logo STINK!) are rectangular. Not sure I understand the color choices either. My logo design prof in college would give this logo a C-. I have no doubt about that
Tom, If someone put this up in my design class critique, I would have gotten out the Magnum 44 and drawn over the printout to make it all one color.
Dre, your comment made me LLOL
meh. it's alright. Kerning is too tight.
If they just use the B1G logo I guess it will be OK. The full logo with Big Ten is not very appealing though in my opinion. If they'd have used a darker blue it would have been better.
That said, I'll live with the logo and even the divisions names (which are worse than logo in my opinion), but please switch the divisions so Ohio State and Michigan are together and Wisconsin isn't on an island.
I love it when it comes to whipping out the ol' Magnum 44. Mine is always at the ready
Eric, you lost me when you started talking about the different states. Wisconsin isn't on an island. They are attached to the mainland. Maybe you are thinking of Hawaii.