I'm not so sure I want to be assaulted by thousands of bouncy balls. However, it certainly is a visual delight. Yet, I also pity the person(s) who had to pick up all the bouncy balls following this filming. Then again, they were probably paid to do so.
I first saw this ad about 2 months ago, but it was the Jose Gonzalez version of the song which I really dig... It was actually the first I'd heard of him. After I watched it I went to Pandora and made a 'Jose Gonzalez' station and have not changed it since. Really good stuff, you should check it out. Here's a YouTube link to it: http://www.youtube.com/watch?v=R_kLwQJUqYU
I would totally love it but I'm afraid to tell you: CGI
Oh is it CGI? That's some COOL CGI. I wanna CGI.
Tom, so they poured all the bouncy balls out of a CGI truck!
I think I need proof that this is CGI.
From Wikip: "The launch of the BRAVIA brand was supported by an advertising campaign, with a commercial featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took over four days. Golf nets were erected at the sides of the street and every drain was blocked.
The idea was originally a segment of The Late Show with David Letterman in 1996, in which bouncy balls rolled down the same street. Fallon, the advertising agency involved with the commercial, denied ever having watched the episode and claimed the similarity was a coincidence. The commercial is accompanied by the song Heartbeats, written by Swedish duo The Knife and performed by José González. The track became very popular on radio stations in the UK after it was released by Peacefrog Records and helped his debut album Veneer reach number 7 in the UK albums chart."
250,000 balls! 12 air mortars! 3 giant skips! What's a giant skip?
A skip is not unlike a dumpster, but without the hinged lids. Perhaps better known as "rubbish skips" in the U.K., they hold rubbish without the limit of lids
Here is a Google Image link, kinda my way of drawing you a picture ;)
i love love love love this commercial. especially the frog :)