The blog filled with creative thoughts
<< How baseball card magazines of my youth inspired my design career  |   BLOG  |   Pens and pencils now feel weird>>

Apple, the forbidden fruit: Why Apple makes you wait in line

iphone line chicago

Apple purposely creates long lines for the iPhone. No duh. They've been doing this for years. Just now people are starting to realize this?

Just look at any day in the Apple store on Chicago's Michigan Avenue. They always underman their registers so there's always a moderate line to buy your stuff. Even though there are PLENTY of people working the floor.

What else do you expect from a company that knows how to manipulate image? As my brother told me over IM, "Apple feeds desire. Interesting how that relates to Eve in the Garden of Eden and the forbidden fruit. The APPLE. There's even a bite in the Apple logo."

I would even argue that the people at the front of the line enjoy waiting in line. You are with a community of like-minded people. It's like going to a concert. You get to hang out with all these other people are fans like you. Waiting in line also makes you an überfan. You get to brag about how you "toughed it out" to get your iPhone. It makes you hardcore. Rawr.

Everyone loves a good story to tell. Once someone gets their iPhone, they tell everyone about how they endured the line. You share the stories of the people you met in line. The word about the new Apple product spreads through this word of mouth.

It's the aura of Apple products. The shine of the apple. The desired status it holds within when you feast upon it. You know you want it.

Just be glad we don't have to wait in line for bread.

By Matt Maldre on Sep 21, 12 | 7:31 am  |   [1533] Hits  |   permalink | archives

leave a comment facebook comments below
leave a comment0 archived comments below

Hi. I'm Matt Maldre. Every single weekday my blog on has a new post with an original idea or discovery. Be sure to stop by daily to see what's happening.

mailing list
Get new spudart posts once a day:

Enter your email address:

Subscription Center
Subscribe via RSS
Add to Google Reader
Add to My Yahoo
Add to My AOL
Add to My AOL
Add to My MSN
Add to My MSN
Subscribe in NewsGator Online
Add to NewsGator
Add to Bloglines
Add to Bloglines
Social Media Center
Please feel free to friend/follow me on these services:
facebook facebook fan page: spudart
flickr flickr: spudart
google Google Plus: Matt Maldre
linkedin Linkedin: mattmaldre
pinterest pinterest: spudart
twitter, spudart twitter: spudart
youtube youtube: spudart