April 23, 1985 New Coke Unveiled

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April 23, 1985 New Coke Unveiled

The Coca-Cola Bottling Company announces that it has irrevocably changed the formula for its flagship beverage, unveiling "New Coke." The company stands firm on its decision until public pressure finally forces them to reintroduce the original drink, exactly 79 days later.

By Matt Maldre on Apr 23, 04 | 7:51 am | [1734] Hits | permalink

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Hi. I'm Matt Maldre. Every single weekday my blog on spudart.org has a new post with an original idea or discovery. Be sure to stop by daily to see what's happening.