Pepsi Blue Blog. All the links to the news stories, images, and comments about the berry-flavored soda pop of Pepsi Blue.

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Interesting tidbits:
"Protecting its royal blue under a trademark is just a sliver of Pepsi's global marketing assault called "Project Blue" -- representing the company's investment of more than $500 million. It also teamed up with the Russian Mir space station to produce the world's first commercial filmed in space, which was aired during MTV's Music Awards in September."
~Gail Johnson, Adbusters



Pepsi Blue news and updates

Pepsi Blue News and Updates
Sunday, January 28, 2007 Tuesday, April 04, 2006
  • The official enemy of Pepsi Blue is now Sierra Mist. Thanks alacazander

Sunday, April 02, 2006

  • Another Pepsi Blue sighting. This time in Malaysia.

Thursday, March 30, 2006 Tuesday, March 21, 2006 Thursday, February 23, 2006 Friday, February 03, 2006
  • In September 2002, Pepsi Blue was #10 on the most requested soft drinks of Lycos.
    The 12 soft drinks most requested by Lycos users for the period of July through September, 2002:
    1. Coca-Cola
    2. Pepsi
    3. Red Bull
    4. Sobe
    5. Sprite
    6. Mountain Dew
    7. 7UP
    8. Snapple
    9. Yoo-Hoo
    10.Pepsi Blue
    11. Powerade
    12. Vanilla Coke
    http://50.lycos.com/bonarc_food.asp

Sunday, January 22, 2006 Monday, January 09, 2006 Wednesday, November 10, 2004 Tuesday, July 13, 2004
  • According to Pepsi's Ask Lisa, you can still get Pepsi Blue. "Please check your local phone directory for the Pepsi bottler nearest you to find out where you can purchase Pepsi Blue in your area."

Thursday, July 08, 2004
  • Pepsi Blue recipes. Some page in japanese with what looks to be different mixes for Pepsi Blue.

Wednesday, May 26, 2004 Monday, May 17, 2004 Wednesday, May 05, 2004 Monday, February 16, 2004
  • Pepsi Blue Discontinued "I recognize you asked about Pepsi Blue, but I don't have a response for that question yet. I'll be sure to share your question with my friends at Pepsi." says Lisa, Pepsi's virtual representative.

Friday, October 17, 2003
  • "I blame this on the combination of vanilla coke and pepsi blue I had yesterday." blog post by dreams_in_green

  • "Listening to him go on about Pepsi Blue and the 'viridian green' of dnL (aka upside-down 7 Up)" news article by Michael O'Sullivan

  • "On the other hand, there are those who walk on the wild side. One woman said that she enjoys jaywalking in front of cops and wants to dye her hair Pepsi Blue." news article by Tom Leyde

  • Pepsi Not Feeling Blue "Where Pepsi Blue didn't live up to expectations was we got fewer than the broad or adult usage than we had hoped for. It did great with teens and young adults, but not in a big enough way across the broader spectrum." news article by CSNews Online

  • CD settlement an upbeat start "The music industry's products aren't known for poisoning people like alcohol, cigarettes or Pepsi Blue" news article by Michael S. Miller

Thursday, March 20, 2003 Wednesday, September 04, 2002 Tuesday, September 03, 2002 Thursday, August 29, 2002
  • It's the Mix Pepsi Blue Mixes Marketing With Music; Joins Forces With Papa Roach and Sev. press release by PepsiCo

Sunday, August 18, 2002 Saturday, August 17, 2002 Friday, August 16, 2002 Thursday, August 15, 2002 Monday, August 05, 2002
  • p0wY PURPLE is the new Pepsi Blue mixed evenly with Mountain Dew Code Red.

Tuesday, July 23, 2002
  • Pepsi Blue Is Here! Full national distribution, in 20-ounce and 1-liter bottles, is expected by August 5. Press release by PepsiCo

Sunday, July 14, 2002
  • On the Front-lines of the Cola Wars "thanks to Vanilla Coke with its unique look and taste, Pepsi Blue has the potential to reinvigorate the cola category"
    Editorial article by copernicusmarketing.com

  • Pepsi Blue was released overseas in 1996 "Our international business has already begun the launch of Pepsi Blue, a powerful new look and image for our cola brands overseas" Pepsi's Earning Release 1996

  • What is Branding? "By the time Pepsi ‘Blue’ was launched, every member of Pepsi’s staff had received a copy of the ‘Blue Book’, designed by Landor to express the brand spirit in a compelling and amusing manner." Article by Design Week

  • Pepsi Unveils Blue Cola no decision yet on whether to use pop star Britney Spears to sell Pepsi Blue... it is still too early to tell if a diet version of Pepsi Blue will be on the way... Pepsi Blue will be available in 20-ounce and 1-liter bottles, and other sizes may follow, the company said. News brief by Sales & Marketing Executives International

  • *recommended*
    The ”Cola Wars’ Are Back, But Without a Battleground...or Ammunition "The cola companies remind me of the 'big three networks' of yesteryear. What cable television has done to viewing habits and programming, niche beverage brands and alternatives like water and soymilk are doing to beverage consumption. And no matter how much money is spent on advertising, promotion and product development - the trend cannot be reversed." Editoral article by supermarketguru.com

Friday, July 05, 2002 Tuesday, July 02, 2002 Tuesday, June 18, 2002 Tuesday, June 04, 2002 Tuesday, May 21, 2002 Monday, May 20, 2002 Friday, May 17, 2002 Wednesday, May 15, 2002 Tuesday, May 14, 2002 Monday, May 13, 2002 Sunday, May 12, 2002 Saturday, May 11, 2002 Friday, May 10, 2002
  • link blog post by sixdifferentways.com

  • Link blog post by Frank McPherson

Thursday, May 09, 2002 Wednesday, May 08, 2002
  • Pepsi Blue Gail Johnson investigates the ramifications of Pepsi's attempts to trademark the colour blue.

  • *Recommended*
    Pepsi Blue editorial article by Gail Johnson, Adbusters. very good article

Tuesday, May 07, 2002


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