|"Content becomes impoverished when the means are too rich; the means becomes impoverished when the content acquires too much strength."
Not just doing art that is just pretty, it has a meaning, but not going so far as to making art that is so heavy with meaning, that it's not aesthetically pleasing enough to bring in the viewer. Like the maze metaphor of my college professors, Miles Bair, taught.
Art is like a maze. Once you are inside it, you can get lost, and have a good time exploring around, discovering new meanings in the art all the time, challenging you. The artist guides the viewer. But there are lots of options for paths the viewer can take. Some paths last longer than others, just like some ideas in the art can carry out longer than others, while some ideas dead end and don't develop more ideas.
oh but, the key...
The key is to bring someone into your maze. You may have the most best maze ever, but if your art isn't aesthetically pleasing enough, then nobody will ever enter your maze to explore. And the same thing for the other way around. You can have a very nice looking opening to your maze, but when you get inside. It's very straightforward and no fun to explore.
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