Crafting unique names in the digital realm: the double-vowel trend

Beehiiv is capturing the imagination of countless individuals, eager to dive into its newsletter offerings. Yet, its name prompts a pause—a playful twist on “beehive” where “e” gracefully bows out, making room for “ii” to shine twice as brightly.

Taking the out “e” isn’t anything new. Remember back in the early 2000s when sites ended with “r”? Flickr, Tumblr, Dopplr, Fiverr, and Imgur.

Enter Beehiiv, ushering in the era of double-vowel use.

The digital landscape is no stranger to names that naturally embrace the double-vowel, such as Yahoo, Google, Facebook, Zoom, Moo, and Hootsuite. The double-vowel in each of these is how you’d normally spell the name. Yet, Beehiiv belongs to a novel category, where the double-vowel is unnecessary.

Maybe we’ll see more new companies name themselves with a duplicate vowel.

Can you think of any other companies with an unnecessary double-vowel?

Please leave a comment on this post, BlueSky, Mastodon, or Threads.

(One of my favorite newsletters recently moved from Substack to Beehiiv. He briefly touched on how the Beehiiv name is weird. His observation inspired this post)

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