Let’s admit it. The Pace bus service in Chicago isn’t really all that popular. You always see only one guy riding on the bus, Mr. Pace. Here’s seven suggestions on how Pace can improve their bus service.
1) Pen cups
To increase ridership they need to include cups of pens on every bus. I can’t tell you how many times i wish i had a pen with me on the bus, but i didn’t. And then i look on the floor for a loose pen. And i NEVER find one. Pen cups, filled with pens. Man. I’d love that. (or pencil benches)
2) Drink beer on the Pace
3) Helping people with wasp stings
What is the procedure when someone gets stung by a wasp on a Pace bus?
The drivers need to wear fun cute outfits. Kinda like a train conductor outfit, but for bus drivers
5) Trader Joe’s cashier rule
Pace should employ the Trader Joe’s cashier rule. The cashiers at Trader Joe’s are supposed to ask you two questions while they are checking you out. It doesn’t matter what the questions are. The first one could simply be, “how are you?” But they have to ask two questions. So then the bus driver has to ask each rider two questions. That would be friendly. Just like the Trader Joe’s employees.
6) Get a new logo
That Pace logo is awful. What font is that? Something from the middle of the 70s. Hmm. Last time I checked we are in the 10’s. Not the 70s. If you are going to have a 70s logo, at least have one that’s rad like San Francisco’s MUNI.
7) Google Plus
Do something with Google Plus, like Pace Plus. And i’m not talking about making a Google Branded Page. I’m talking about your own sort of social media platform. I have no idea what this is, but something with how you can have like, social media and bus riding–combined.
What do you think the Pace bus service should do to improve? Please leave your thoughts in the comments.