Ink Density Pattern on a Pringles Potato Chip

Inside my can of Pringles Prints was a potato chip that had the words “Printed fun on every one” and a weird pattern. At first I just thought it was just a fun different chip, but then I realized that this was no normal chip, oh no.

When pringles is printing their fun facts on their potato chips, every now and then they will print this pattern on a chip to indicate how much ink is printing on their chip during that run on the printing press. Those press machines are very delicate and complicated machines that have to run very large quantities of chips in a small amount of time. Pair that with the variables in the air (humidity and temperature), and the varying qualities of the chips, and you need a system that will ensure the right amount of ink is being printed on the potato chips.

Too little ink and the lines on the top and bottom would not show up on the registration ink density chip. If there’s too much ink, then the lines in the middle would get all clogged up and you wouldn’t be able to see the space in the middle. It looks like the press at this time was running with a bit more ink than ususal, because the middle lines were appearing slightly clogged.

In the graphic design field these use similiar test patterns on paper to see how much ink the press is running so images don’t appear too dark or too light. It’s fun to see that it translates over to the field of potato printing. Certainly, it’s a work of art–a work of spud art, if you will.

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Anonymous
Anonymous
14 years ago

How much money would you pay for a tour of the Pringles factory? 🙂

unlikelymoose
14 years ago

you mentioned registration while printing on the pringles potato chip. I doubt they are running mulitple inks on these chips. It suredly must be just a one-color print job. Imagine printing cmyk onto these pringles chips? I wonder what made them decide to go with green as the color. Perhaps it’s because green is such a natural color. printing things onto food items is so unnatural, that perhaps the Pringles people figured the nature-friendly color of green would help offset some of those concerns.

Freddie
14 years ago

I once toured the company that invented the edible print technology. During the tour we got to type a message into a computer and it would print onto an iced sugar cookie. I was about 9 years old and I was fascinated. FWIW the ink was red.

Helena
Helena
14 years ago

What the hell is Pringle Prints???!! Do they actually come printed? Why? With what? That’s just weird, man…

Gerardo
Gerardo
14 years ago

Who is the company that makes those printers?

Ash
Ash
13 years ago

Dudes that is totally crazy! Why would they print onto the crisps themselves? and what kinda ink is it?????

scarabin
13 years ago

it’s not green ink, it’s blue. it shows up on the chip as green because the chip itself has a yellow hue. i would assume blue was chosen because blue is the opposite (complementary) of yellow, which makes it stand out and be highly visible. the ink is a harmless vegetable-based food coloring. (i’m a graphic designer working on a project involving pringles prints)

water damage restoration

According to the patent, Pringles were invented by Alexander Liepa of Montgomery, Ohio. Science Fiction and Fantasy author Gene Wolfe developed the machine that cooks them; the dough making and rolling portion was designed by Len Hooper.

Anonymous
Anonymous
12 years ago

I get your point and I agree, this is a work of art and technology… but what’s the use of it? Why so many efforts? We don’t lack creativity, we just have to work harder to fulfill they utility.

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