Do you really want multiple personal profiles on Facebook?

You can now have multiple personal profiles on Facebook. They explain:

You can now create multiple personal profiles to organize your experience on Facebook – think one profile for the foodie scene you love and another one to keep up with your friends and family.

Laughs. Just a couple of weeks ago, I did the opposite. I MERGED two of my biggest personal profiles, spudart and mattmaldre.

  • Twitter: for @spudart and @mattmaldre
  • Facebook: Spudart (a Page) and my personal profile
  • Instagram: for @spudart and @mattmaldre
  • Even with Google Plus 11 years ago, I made a bunch of topic-based circles to post to.

It was too much to manage all these separate accounts.

It can be alluring to have multiple profiles

Now, Facebook is enabling people to have multiple profiles. I managed multiple profiles for 10 years. NOW they do this. After ten years!

Maybe I was ahead of the trend ten years ago. I really wanted to be able to read posts by topic. Back then I posted about the desire to read posts by topic. I still find that idea alluring. Here’s a clipping from that post:

We live in a world where content is not sorted by topic. Tweets are sorted by person—you can’t view tweets by topic. Facebook sorts posts by some magic formula of time and popularity; certainly not by specific topics. It seems publishers and social media don’t want us to read by topic.

Why can’t we have a reading platform where the reader determines which sources he/she wants to read along with which topics? The magic mix is two parts.

  1. The reader determines the sources they wish to subscribe to.
  2. The reader determines which topics they wish to receive.

There is no reader platform that can do both of these things…. yet.

Now, people can have a persona for their food postings. A persona for their faith. A persona for their sports obsession. Ok, I hope that works out for them.

Facebook claims it will make your life SIMPLER!

Sometimes separate is simpler, so we’re making it easier to customize your experience on Facebook with multiple personal profiles. Whether you’re new to Facebook or a longtime user, you may want to keep your personal and professional relationships separate, or you may want to keep one profile tied to a community you’re a part of and another profile just for friends. Creating multiple personal profiles lets you easily organize who you share with and what content you see for the various parts of your life. Think one profile for the foodie scene you love and another one to keep up with your friends and family.  

Actually, I do continue to have a separate blog for my baseball posts at It’s hard for me to let go of that.

Perhaps eventually, people will find out that it’s a lot of work to have separate profiles, and they will look to consolidate them. And then maybe I’ll be ahead of the curve again with this consolidation idea.

Solution: have a blog

That’s why everything I post online now first goes to my blog. I may start typing in a Mastodon box; then I figure that I should be posting this on my site first. My site at is my central hub. The main area. No more confusion. One place. I’m one human. Not six humans.

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