Facebook retooled their website and totally changed the user experience. Now users have to click through to several pages to read what used to be on one page. You know why? To increase pageviews.
The formula for why facebook did their redesign:
Put users’ content under tabs = More pageviews = More ads being displayed = More money for Facebook
Here’s a comment I sent to Mark, the Product Manager for Facebook:
Hmmm, so now when I find a new friend, and I just want to skim through his/her profile, I can’t just look at one page, I have to click through to three different pages? One for home page with the wall. Another for info. Another for the apps.
I see what is happening here, and it’s a sad trend online. Websites are forcing people to click through to multiple pages to get content in order to boost the number of pageviews per visit. It’s a trick sites use to show advertisers that they aren’t just search engine tricksters. (a search engine trickster will rank high in search engine rankings, but then users don’t stay around the site for long)
Facebook, you didn’t need to do this. Everyone knows you are not a search engine trickster. I like the simplicity of having the info, wall, and apps on one page.
I guess you are also doing to this, so things are more organized. True true, and I applaud that. But I personally like having more things on one page rather than burying items under clicks.
I also think that facebook is making it impossible to find applications that were not developed by them, like Flair and Bowling Buddies.
Tom, the Apps are now under the tab called “Boxes”
I don’t seem to have a BOXES tab
Tom, when you are looking at someone else’s profile, you will see a boxes tab. The boxes tab doesn’t appear on your homepage. But if you click on your own name, and go to your profile page, you’ll see the boxes tab.
You rule
hmm i did not see your way matty i thought perhaps they were trying to get rid of information overload by having everything on one page which is kind of tedious when people have a ton of apps…no one scrolls down that far.
I totally scroll that far. I’m betting most people won’t even bother looking at other people’s apps now, because they are buried underneath that “boxes” tab.
I like having the applications out of the way on someone profile, but I hate that the wall is the first thing I see when I open a friend’s page. Its just too much… or over designed or something. Blech.
facebook is seriously *happy*, myspace on the otherhand