wwf is now wwe

The World Wrestling Federation will now be known as World Wrestling Entertainment. This sounds really dumb to me for a number of reasons.
#1) Federation made it sound much cooler, more tough than the generic entertainment
#2) Say “WWF” out loud and “WWE” out loud. The “F” at the end provides a much stronger finish. Having “E” at the end just sounds wimpy. When you say “F” you use more of your lungs resulting in a deeper sound than the higher-pitched “E” from the top of the throat.
#3) The Wrestlers can no longer talk about “The Federation” which sounded cool. What are they gonna say “The Entertainment”?
#4) All the years i’ve grown up with the WWF, and now it’s something else.
News Stories: Yahoo, MSN, internet news, Reuters