A new feature on spudart.org:
Trucker Tuesdays
Every tuesday on spudart.org will feature advertisements that appear in the semi-monthly “The Trucker” national newspaper. This publication is for the truckload freight industry and it contains many advertisements trying to get truckers to join different trucking operations.
This series will take a look at the methods used to attract your regular joe trucker through stereotypes, Americana pride, family, and just pure truckin balls.
| First in this series features a stereotype trucker in a wife beater shirt, a handlebar mustache, a strong dosage of hair on his forearms, and a carton of milk. Milk?
|   |
| That’s right, milk. It’s nice how Transcraft balances the macho conception of truckers with the softie guy inside. Now when he goes to drink that milk, he’s gonna get one momma sized milk mustache! | |
If you’d like to get updates on the trucker series via email, just go to the spudart subscription page at: https://www.spudart.org/blogs/mailinglists/subscribe.php