A time and a place
Capturing a certain feel of a time period
Extreme
Lots of hand lettered type squeezed into one space
Industrial Strength
–Dymo (those Dymo stamp machine things)
-Stamped in steel (dog chains, phone booth)
-Industrial Strength (photo of a place, stencil on sidewalk)
How about those dots
Spelling words with candy. Each person in a stadium holding one colored card above their head, Lite Brite
Hand Lettering at its Best
Very fine detail… the Architectural Digest logo. The two R’s are slightly different. And the two C’s are slightly different. All the faces on Swiss Army Watches are hand lettered. The 6 is slightly wider to provide an anchor. The 0 in the “10” is slightly condensed, so it doesn’t stick out.
So I can’t letter
Very rough
Humanity through calligraphy
-Warm and mellow: special handwritting on wine. Swooshy.
-Honest Bob: Real writing. Validates the message.
-Too cute for words: humanity again. Cute handwriting by kids. innocent.
These are notes from the talk “Non-font Typography” given by Allan Haley at the Lindenmeyr Munroe Paper Show on 9/16/2004 in Chicago. Alan Haley is director of new typeface development for the Monotype and ITC Typeface libraries. There’s an article very similiar to his talk at mires > design for brands
I actually had a font called “Punch Label” that looked a lot like the Dymo labels.
Here’s a special bonus from his talk: Why use non-font typography? –Entice the audience –Engage the reader –Humanizes Design –Building Impact and Drama
Here’s an example and a place to download Tom’s Punch label font: http://www.lagreca.it/didattica/fonts.htm
i have that punch label font as well, on my PC. now i know where to go to put it on my mac too!
please help by send all information because i am starting a bissness and need to as much as possiable