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Instagram’s horizontal awakening

Last year I wrote a manifesto about why horizontal photos are often superior to vertical photos. And now Instagram, the app that forces people to go vertical with Reels, Stories, and the grid… That Instagram, the champion of the vertical… is now experimenting with… GASP… HORIZONTAL VIDEO!

A New Place To Doomscroll

"Instagram is ramping up its efforts to attract more viewers on television," writes the Hollywood Reporter. "The Meta-owned social app will be testing out horizontal video on Instagram for TV, their preexisting feature that allows viewers to watch social videos on the big screen in their living room...The company will also be experimenting with longer-form storytelling and episodic series with creators, in addition to trying live TV creator experiences on for size."

Text from NewCity Today
https://newcity.omeclk.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSucxbgNtABn2dozXMI9NByQ9igL7Y%2BmAGkHUJGXwXfBV0FZwAbcnt%2FYmjBECfo7%2F7cL4%3DA

Link in the screenshot goes to 
https://www.hollywoodreporter.com/tv/tv-news/instagram-testing-longform-episodic-storytelling-tv-1236625661/

LOL LOL LOL

But I’m here for it. Let’s start the horizontal movement—the way it should have been all along.

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