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UPS Brown


UPS has those commercials, “What Brown Can Do For You”, trying to make “brown” and “UPS” synonymous. However, a Google search for “brown” only lists a UPS reference until result #566! Haha. In your face UPS. Brown is so not your color.

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13 Comments
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laura
laura
21 years ago

i think it is an interesting marketing move. i mean, brown is not really used much as an identifying branding tool. usually companies go with more conventional color schemes, like blue or orange or red or green. brown IS a color to uniquely define UPS. who else uses brown in their branding? even coffee companies use non-brown colors [starbucks: green, caribou: light blue, seattle’s best: red”>.

unlikelymoose
21 years ago

i like brownies with powdered sugar, no nuts.

Astrolabe
21 years ago

sheesh, the new commercials have been running less than a year. takes a while to build brand awareness.

Tom Saaristo
21 years ago

I like brownies with powdered sugar, no nuts too. Sometimes I like chocolate chips in my brownies, but I don’t like it when they sink to the bottom

laura
laura
21 years ago

no nuts in brownies! too distracting! however, i have made brownies with a cheesecake filling that was quite delicious.

unlikelymoose
21 years ago

UPS deliverypeople should always deliver free brownies with every package. THEN, UPS would be better know as “brown”. (Then again, I’d say anything to get a free brownie.)

laura
laura
21 years ago

maybe they would deliver “magic” brownies, with a special ingredient. then people would suddenly not care if their delivery was late.

Tom Saaristo
21 years ago

That’s funny, I just got some “Magic Brownies” in the mail yesterday from a friend for my birthday. They are from Zingerman’s in Ann Arbor http://www.zingermansbakehouse.com I don’t think they are the “magic” brownies you guys are talking about. The only ingredients listed are sugar, eggs, flour, chocolate, butter, walnuts [!”> vanilla, baking powder and salt. Yes, unfortunately they have walnuts in them. But I still appreciate the gesture.