There’s plans for a new monster 2,000 foot tall building to appear on the lakefront in Chicago. Blair Kamin of the Chicago Tribune wrote an excellent review pointing out how the old plan had the tower gracefully pointing upward into the sky with a twisting tapered body and culmanating spire.
Now we have a twisting cylinder that looks like a Twizzler. That’s his words, “Twizzler Tower.” This should catch on as the unofficial name for the building, much like the “Chicago Picasso” and the “Chicago Bean”. So I bought the domain, www.twizzlertower.com.
What is most significant about the before and after designs is that the original design was about verbs–gracefully twisting upward. Now the tower is about a noun. A Twizzler.