“Now is time for question, please anyone ask question. One question, ten dollars. Two question, eight dollars. Three question, five dollars.”
He said this in joking, of course. It was his way of encrouraging people to ask more questions. The more questions you ask, it actually gets cheaper. Which is a nice idea. Don’t just ask one question, it benefits you to ask more questions.
Source: 9/23/2004 talk by Italian designer Piero Lissoni at the Museum of Contemporary Art in Chicago