The effort to pay less attention to commercials makes us pay more attention

commercial blocker iphone app

iPhone App Notifies Viewers When TV Ads Finish

By Andrew Dodson

TVNewsCheck – 07/31/13

As broadcasters continue to fight the ad-skipping technology found in Dish Network’s Hopper, a new iPhone app was released today that notifies viewers in real time when commercial breaks are finished, allowing a TV watcher to surf other channels or grab a bite to eat in the kitchen without worrying about missing his or her favorite program.

Hmm, by having to pay attention to an app that tells us when the commercials are over, aren’t we really paying MORE attention to the commercials?

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10 years ago

This is actually a helpful tool for parents. It’s hard watching the NFL with young children in the room. Often the commercials are inappropriate.

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