Rick Steves—THE name in travel guides. He’s now writing a newspaper column and Tribune Media Services is syndicating him to newspapers across the country. I designed the sell sheet to help the salespeople to convince newspaper editors to buy his column.
Since Rick Steves already has such a great brand going with his guidebooks, I picked up the basic look from his jacket covers—yellow Futura bold condensed on a field of royal blue. But I expanded it a bit more, make it more fun, and added more yellow for some happy pop. And the design elements also add more fun, with Rick’s head poking out of a circle with rays bursting out. A fun eyebrow to highlight that this is a weekly column. And a bunch of photoshop work adding soft shadows to pull it together into a cohesive look.
Even the back of the sheet has some fun treatment for the call to action. Usually, the call to action just ends up being put into a rectangle box. But here I pulled the curved the eyebrow from the front and used it on the back to add some appeal. And I also dropped another photo of Rick into the call. He’s such a TV personality, I wanted to use his image as much as possible to really drive home that it’s his personality that editors are going to get into their newspapers.
Client: Tribune Media Services: News & Features department