What is the meaning of the red in the Super Bowl 51 logo?

Super Bowl logos of 2010, 2011, 2012, 2013, 2014, 2015

Since 2010, the Super Bowl didn’t use any color in their logo.

Super Bowl LI 2017 logo

For 2017, the Super Bowl 51 logo will use red. Why red?

A few thoughts why red is being used in the Super Bowl 51 logo:

  • The colors of the NFL logo are blue and red. You have a 50/50 shot at picking one of those two colors to use.
  • Red is very regal. The NFL is all big on being bigger than life. Although if that’s the case, shouldn’t they just go with purple–or even gold. Oh wait. They did gold for Super Bowl 50.
  • Red is intense, vibrant.
  • Red is also the color of blood. Shed blood. Violence, hate.
  • Maybe the NFL is predicting the winner of next year’s Super Bowl by using the colors of the winning team. Nine teams use red: Patriots, Bills, Texans, Titans, Chiefs, Falcons, Bucs, Cardinals, 49ers. One of those nine will win Super Bowl LI.

Can you think of any reasons why red is now being used in the Super Bowl LI logo?

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Andrew Roberts
7 years ago

AFC host = Red border

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