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Dunkin Donuts cup: which was designed first?


With this illustration of a %%278-7859_IMG_400.jpg]dunkin donuts cup on a dunkin donuts cup, which was designed first… the cup or the logo?

(inspired by maroon shirt wearin Dave)

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19 Comments
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Kara
23 years ago

That is a fascinating quandry…

Dave Rothkopf
Dave Rothkopf
23 years ago

It’s a modern day chicken & egg conundrum!

Molly Jouhet
Molly Jouhet
23 years ago

clearly the cup was designed first, could you even imagine someone designing a product to match a logo. that’s absurd.

Tom Saaristo
23 years ago

They do!? Give me an example

Tom Saaristo
23 years ago

Oh, so says Dunkin Donuts…I see [raised eyebrow”> I don’t know that I would classify “Complementary daypart branding” as a component that is turning the world upside down. Maybe selling coffee for a fair price would be an example of innovation, or using pink and orange in their decades-old logo…What was the original question? ;^”>~

Billy O'Keefe
23 years ago

I wish I looked good in a maroon shirt (I tried it, I don’t)

Tom Saaristo
23 years ago

I was born in a maroon shirt, and therefore won’t wear one ever again.

unlikelymoose
22 years ago

they put a krispey kreme next to a dunkin donuts in lombard. now the only car i ever see in front of the dd is a police car (true story). My wife feels sorry for dd. I say tough 5hit. dd needs to make pillowy donuts that melt in your mouth.