KRT Campus provides top-notch news, sports and entertainment content to college newspapers. When this project was first handed to us the copywriter, Maureen Quinlan, and I brainstormed different formats. Last year we did a traditional 3-fold brochure. We played around with different folding techniques and even debated what if the brochure was just a crumbled sheet of paper? Could it be mailed? Instead we settled onto a Gatefold brochure (see diagram below).
Design: Matt Maldre (me)
Client: KRT Campus
Fonts: Flux, ITC Garamond
This appears in the 2005 Graphic USA Design Annual.
EXPLANATION OF LAYOUT
FRONT
Maureen found the cover image used. Originally it featured the image below of the patient and doctor. I selected this image because it worked with the line “Have an Impact.” But then we were concerned that when this is mailed, the brochure might be mistaken for a request for donations to a non-profit. So Maureen dug around and found the above striking image by David Swanson of The Philadephia Inquirer
FRONT CONCEPT
INSIDE GATE
FULL INSIDE
BACK