The movie Shrek brought out lime green. Normally lime green would have died a long time ago, but thanks to the sequel of Shrek, lime green stayed on the radar. Movies with sequels that have the main character in a bold color will make a color last longer. Don’t underestimate the power of children’s taste in color. It influences the market.
Source: 11/17/2004 talk by Pantone Insitute Director Leatrice Eiseman at a Unisource/International Paper breakfast