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Leatrice’s Lessons: Part 4 of 4: Color Trends Lasting longer than they should


The movie Shrek brought out lime green. Normally lime green would have died a long time ago, but thanks to the sequel of Shrek, lime green stayed on the radar. Movies with sequels that have the main character in a bold color will make a color last longer. Don’t underestimate the power of children’s taste in color. It influences the market.

Source: 11/17/2004 talk by Pantone Insitute Director Leatrice Eiseman at a Unisource/International Paper breakfast

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9 comments on "Leatrice’s Lessons: Part 4 of 4: Color Trends Lasting longer than they should"

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laura k.
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so yellow should be super popular too, because of spongebob. or is it? is yellow popular? i don’t recall seeing a lot of it around.

Tom Saaristo
Guest

If Shrek hadn’t brought lime green back, the revival of the preppy look certainly would have. Don’t underestimate the power of revived trends. They influence the market.

laura-at-school
Guest

preppy people wear lime green? i thought they wore navy blue and plaid and penny loafers and sweaters tied around their necks.

Tom Saaristo
Guest

The Preppy look is back in full force … and I couldn’t be happier! I’m breaking out the lime green and shocking pink outfits, my interchangeable watch bands, my Weejuns and L.L. Bean gear!

Tom Saaristo
Guest

If you’d like me to do a complete run down of the different types of Preppies, I’d be happy to do so. The short answer to your question is “yes” … but only for the Aesthete

laura-at-school
Guest

lime green and shocking pink sound like Cyndi Lauper, not Preppy Person.