News in Motion sells computer-generated animation clips to TV stations and websites. Here is their folder and a sampling from the 12 different sheets included in the kit.
The previous marketing collateral for them involved lots of full-bleed photoshop work collaging examples of their work together. For this kit, they wanted a different direction. So I provided them with a nice clean sophisticated layout. The light blue color is a spot 5th color to ensure all the pieces matched up perfectly. The tv screen shape is pulled from their logo and is repeated throughout the kit, enforcing their brand. The shape also varies in size in the background on the sheets to give a slight visual variety.
Client:
News in Motion
Fonts used:
Enschede, Diamante, ITC Franklin Gothic
Folder front:
Folder inside:
Product sheet #8
Product sheet #3
Product sheet #10
Product sheet #12
Simple, but very sophisticated. I like it!