When applying for the cj.com affiliate program, the application asks for a site description. They specifically ask: “Make a great first impression: state your strengths, your business goals, and relevant statistics about traffic or demographics.”
Here’s what I wrote for spudart.org:
Spudart.org is a website that encourages the creativity and personal expression of everyone in the world. With over 40,000 unique visitors per month, spudart has reach to the creatives you desire. In the past year, Spudart.org has been featured on chicagotribune.com, daringfireball.net, arstechnica.com, theverge.com, 9to5mac.com, and uni-watch.com.
Ok, so I didn’t fill out specific business goals or demographics. Well… I kinda did with “reach to creatives”