Why Do College Sports Fans Hate the Big Ten’s Smart New Logo (by @PentagramDesign)? http://bit.ly/hRIHNc
Because these same college sports fans aren’t smart to begin with. Note, I’m not saying all college sports fans aren’t smart, I’m just saying the ones who think it took 25 seconds to make. Although, I have to admit, I don’t like college sports. But if the stupid fans don’t like the logo, they shouldn’t just say “oh it took 25 seconds to make.” Because that’s not the problem.
I’ll tell you the problem with this logo. It got a little over-designed. The forms are great. The word BIG and the letters IG forming 10. Very clever. But they should have just kept it to one color. The multiple colors crap it up and make it confusing. People don’t like to be confused. When I first saw this logo, I thought it said. B, IG. or B, 10. It should simply read BIG, one color. And then you can see the 10 in there.
What do you think of the new Big Ten logo?